The ultimate benefit of Groupon is advertising. Increased visibility and immediate relationship building.An immediate increase in customers will result as Groupon users take advantage of the deal.
Hopefully, this insight will help you decide whether Groupon could benefit your business in the long run. We'd like to plot out some of the pros and cons for companies using Groupon. Sounds too good to be true, right? Well, it might be - unless you plan correctly. The result? Scores of happy customers who get to enjoy a fantastic deal at your place of business. Groupon then opens an online, time-sensitive offer to potential customers as long as a certain amount sign on to participate. Businesses use Groupon to offer deep product or service discounts of 50% or more. And now there is talk about potentially using Groupon to promote your business. You've even seen your business competitors offer deals and drum up customer excitement themselves. You've heard the ongoing buzz about Groupon.
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